關于廣告的托福作文范文

　　Do you agree or disagree with the following statement? Most advertisements make the product seem much better than it really is. Use specific reasons and examples to support your ideas.　　你是否同意以下觀點？大多數廣告使得產品看起來比實際的好得多。請用具體的理由和事例來說明。

　　Of course it is true that the advertisements make the product seem better than it really is! This is the nature of advertising which presents the “ideal” regarding the product and raises the desire for that product in the mind of the customer.

　　Advertising plays on people's desire for something better, more beautiful, more delicious than the customers' desire and “need” to have the product and achieve the realization of their dreams or simple wishes. If the products were presented as if just a part of our daily life in our own homes we would not be as incited to buy it because it is not seen as an improvement over or something better than we have and therefore would want.

　　So it turns out that even if we do buy that expensive perfume, we still cannot find a man as handsome as is pictured with the model in the ad. Nor can we find a lady as beautiful in the one advertised standing beside the man in the after-shave lotion ad.

　　Another example is very simple. Has the waiter ever brought to our table a dish that looked as large or as deliciously beautiful as the picture in the menu or the out-front advertisement posters? Of course not! But who ever rejects the dish because it does not look like the menu picture? We eat it anyway hoping that it tastes as good as the picture made us think it would.

　　We are all aware of this dissonance between our dreams, desires, and wishes as envisioned in these ads and our own realities but, we still buy the products in the hopes that we can attain something like the pictured ideals either in terms of the product itself or the idyllic scene in which it is presented. We are willing participants in our own deception.